An animation designer plays a crucial role in the development of an animated production, requiring rich imagination, strong artistic skills, and proficiency in various design software. They must also have a certain understanding of the target market to create high-quality works that appeal to a broad audience. As an independent and comprehensive art form, animation has become a key sector in the creative and cultural industries worldwide. Unlike traditional cartoons, animation is a multidisciplinary art form that integrates painting, comics, film, digital media, photography, music, and literature.

The Animation Design major aims to cultivate professionals with a solid theoretical foundation, strong artistic and aesthetic abilities, and expertise in animation design and new media technologies. Students are trained to develop innovative skills and become versatile professionals capable of working in areas such as film and television animation creation, game planning and design, digital imaging and virtual reality, animation-related product design, interactive multimedia design, and animation marketing and management.

动画设计师，在一部动画产品的设计过程中，需要凭借丰富的想像力，坚实的美术功底，及熟练运用各种设计软件，对所要开发的产品市场能够有一定了解，进而设计出比较符合大众口味的高质量产品。动画作为一门独立的综合艺术形式，已经成为各国大力重视的创意文化产业的重要方面之一。动画的概念不同于一般意义上的动画片，动画是一种综合艺术，它是集合了绘画、漫画、电影、数字媒体、摄影、音乐、文学等众多艺术门类于一身的艺术表现形式。

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动画设计专业，需要培养具有坚实的专业理论基础，具备较高的艺术修养和审美能力，熟练掌握动画设计与新媒体技术的专业技能，有一定创新能力，能够胜任影视动画创意与设计、游戏策划与设计、数字影像技术与虚拟现实、动漫周边产品设计、互动多媒体设计、动画市场营销与管理等方面工作的应用复合型专门人才。